Book Karo
A tool to simplify booking service appointments.
Project Overview
To design a user-friendly and intuitive website and mobile application that allows users to easily book services for salons, gyms, doctors, lawyers, accountants, and more. The goal is to provide a convenient and efficient way for users to book appointments with various service providers, saving them time and effort. Additionally, an admin panel will be developed to help service providers manage their bookings and profiles effectively.
My Role
As the UI/UX Designer for this project, my primary responsibility was to create an intuitive and seamless user experience for both the website and the mobile application. This involved conducting user research through surveys and interviews to understand user pain points and preferences, analyzing competitor platforms to identify strengths and weaknesses, and developing user personas.
Problem Statement
People seeking services from salons, gyms, doctors, lawyers, and accountants often have difficulty finding and booking appointments with reliable and qualified service providers. The current process is often time-consuming, confusing, and frustrating, leading to a poor user experience. There is a need for a solution that provides a convenient and efficient way for users to book appointments with various service providers, while also ensuring that they can easily find reliable and qualified professionals in their area.
Definition Phase
Created personas, as they provide a clear understanding of the users, which leads to more effective design solutions that meet the needs of the users and ultimately result in a better user experience.
User Persona 1: Service Owner
Priya has been running her own salon in Mumbai for 15 years. She is known for her personalized services and has a steady stream of loyal customers. However, as her business has grown, managing appointments, client records, and staff schedules has become increasingly complex.
Pain Points
Proposed Solutions
Struggles with efficiently tracking bookings and avoiding overbooking or double-booking clients.
The admin panel allows Priya to manage all appointments in one place, reducing the risk of overbooking.
Finds it challenging to manually send appointment reminders and follow-up messages, leading to missed appointments.
Automated reminders and follow-up messages help ensure clients remember their appointments, reducing no-shows.
Needs a more effective way to attract new clients and highlight her services and positive reviews.
A detailed profile on the platform helps Priya attract new clients by showcasing her services, pricing, and reviews.
Finds it time-consuming to manually manage staff schedules and client information, which takes time away from providing services.
The admin panel includes tools to efficiently manage staff schedules and client information, freeing up Priya’s time for other tasks.
User Persona 2: Normal User
Rohan is a tech-savvy professional who values convenience and efficiency. With his busy schedule, he often needs to book appointments for various services such as haircuts, gym sessions, and medical check-ups, but finds the process time-consuming and cumbersome.
Pain Points
Proposed Solutions
Has difficulty finding trustworthy service providers with good reviews.
Users can see verified reviews and ratings, helping Rohan choose reliable service providers with confidence.
Finds it challenging to book appointments quickly and efficiently, often facing issues with availability and confirmation.
The platform displays real-time availability, allowing Rohan to book appointments instantly.
Tends to forget about appointments without timely reminders.
Automated notifications ensure Rohan receives reminders about upcoming appointments.
Prefers a seamless payment process without the need to carry cash or use multiple payment platforms.
The secure payment system allows Rohan to pay for services directly through the platform, making the payment process seamless and convenient.
Ideation Phase
The ideation phase began with extensive user research to uncover the core needs and challenges faced by both users and service providers. We conducted interviews, surveys, and user observation sessions to gather qualitative and quantitative data.
Key Insights
Users: They needed a streamlined booking process with easy access to reliable and qualified service providers. Many found the current booking methods cumbersome, leading to frustration and inefficiency.
Service Providers: They required an easy-to-use admin panel to manage their bookings, profiles, and schedules effectively. Providers also expressed the need for a platform that could help them reach a broader audience and manage customer interactions seamlessly.
Final Design
The final design phase focused on refining the wireframes into polished, high-fidelity designs that offered a seamless and visually appealing user experience.
Key Takeaways
User-Centered Design: Understanding the needs and pain points of both users and service providers was crucial in creating a solution that effectively addressed their challenges.
Collaboration: Close collaboration with developers ensured that the design was implemented smoothly and met all functional requirements.
Scalability: Designing with scalability in mind allowed the platform to accommodate a wide range of services and providers.
Humble Request
For Better Experience Please View in Desktop View
Design Thinking
UX Design
Visual Design
Animation
Figma
Adobe Photoshop
Research
Design Thinking
UX Design
Visual Design
Animation
Figma
Adobe Photoshop
Research
Let's Collaborate!
Whether you have a project in mind, need a creative consultation, or just want to discuss ideas, feel free to reach out.
© Prajyot Ramteke - A Digital Product Designer
Let's Collaborate!
Whether you have a project in mind, need a creative consultation, or just want to discuss ideas, feel free to reach out.
© Prajyot Ramteke - A Digital Product Designer
Let's Collaborate!
Whether you have a project in mind, need a creative consultation, or just want to discuss ideas, feel free to reach out.
© Prajyot Ramteke
A Digital Product Designer